Description

STP (Segmentation, Targeting and Positioning) Model: The Segmentation, Targeting, and Positioning (STP) Model is a strategic approach in marketing that breaks down the process of identifying and reaching specific groups of potential customers to deliver tailored marketing messages. The model consists of three key steps:

1. Segmentation: This step involves dividing the market into distinct groups of consumers with similar needs, behaviors, or characteristics. Marketers can segment markets based on various criteria, including demographics, psychographics, geographic areas, and behavioral traits.
2. Targeting: After identifying the market segments, the next step is to evaluate each segment’s attractiveness and select one or more segments to enter. This involves assessing the segments’ size, growth potential, competitive landscape, and alignment with the company’s objectives and resources.
3. Positioning: The final step is determining how the target market perceives the product or brand to differentiate it from competitors. This involves crafting a unique value proposition and messaging strategy highlighting the product’s benefits and aligning with the target customers’ needs and preferences.

By systematically applying the STP Model, businesses can allocate their resources more effectively, tailor their marketing efforts to specific market segments, and enhance their competitiveness and relevance.

The Segmentation, Targeting, and Positioning (STP) Model deliverable provides a concise PowerPoint presentation with an in-depth overview of the concept, its historical evolution, use cases, advantages, and shortcomings.

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