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Models, Tools, Templates, and More to Accelerate Time to Value

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Showing 49–60 of 106 results

Templates

Multi-Touch Attribution
Multi-Touch Attribution: Multi-Touch Attribution (MTA) is a sophisticated analytical method used to evaluate and assign value to each customer touchpo...
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Templates

Perceptual Mapping Framework
Perceptual Mapping Framework: Perceptual Mapping is a visual marketing technique that depicts how consumers perceive a brand, product, or service to c...
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Templates

PESO Model
PESO Model: The PESO Model Framework is an integrated marketing communications model that categorizes the different types of media channels into four ...
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Templates

Shannon-Weaver Model
Shannon-Weaver Model: The Shannon-Weaver Model, developed in 1948 by Claude Shannon and Warren Weaver, is a foundational communication theory initiall...
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Templates

STP (Segmentation, Targeting and Positioning) Model
STP (Segmentation, Targeting and Positioning) Model: The Segmentation, Targeting, and Positioning (STP) Model is a strategic approach in marketing tha...
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Templates

3Rs of Influence Model
3Rs of Influence Model: The 3Rs of Influence Model is a strategic framework designed to enhance the effectiveness of marketing and communication effor...
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Templates

7Cs of Communication Model
7Cs of Communication Model: The 7Cs of Communication Model is a comprehensive framework that outlines the essential principles for effective communica...
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Templates

Customer Decision Journey
Customer Decision Journey: The Customer Decision Journey (CDJ) is a modern framework that maps out the path consumers take from becoming aware of a br...
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Templates

Buyer Persona Development Framework and Template
Buyer Persona Development Framework and Template: Buyer Persona Development is a strategic process marketers use to create detailed profiles of ideal ...
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Templates

Brand Essence Wheel Model
Brand Essence Wheel Model: The Brand Essence Wheel Model, developed by Bates, is a strategic tool designed to help businesses define and articulate th...
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Templates

Blue Ocean Strategy Template
Blue Ocean Strategy Template: The Blue Ocean Strategy is a marketing theory that suggests companies are better off searching for ways to gain “u...
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Ansoff’s Matrix Framework
Ansoff’s Matrix Framework: Igor Ansoff developed Ansoff’s matrix in 1957. It is a strategic tool for devising business growth strategies by mappin...
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