Description

Conversion Funnel Framework: The Conversion Funnel Framework in Marketing is a model that illustrates potential customers’ journey, from initial awareness of a brand or product to the final action of making a purchase. This framework is typically visualized as a funnel because it starts broad at the top with many potential customers and narrows down through successive stages to the few who complete a purchase. The funnel stages commonly include Awareness, Interest, Consideration, Intent, Evaluation, and Purchase.

At each stage of the funnel, marketing strategies are tailored to guide the potential customer to the next level, effectively moving them closer to the purchase decision. The funnel helps marketers understand and analyze the effectiveness of their marketing tactics at different stages, identify bottlenecks where prospects drop out, and optimize strategies to improve conversion rates. By focusing on enhancing the customer journey through the funnel, businesses can increase conversions, maximize return on investment (ROI), and drive growth.

The Conversion Funnel Framework deliverable provides a concise PowerPoint presentation with an in-depth overview of the concept, its historical evolution, use cases, advantages, and shortcomings.

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