Women Business Leaders

Sheila Lirio Marcelo

By A Staff Writer | Updated 14 Sep, 2024

Name: Sheila Lirio Marcelo

Current Position: Founder and Former CEO of Care.com

Education:

  • Bachelor’s degree in Economics from Mount Holyoke College.
  • Master of Business Administration and Juris Doctor from Harvard University.

Career Highlights:

  • Founding Care.com: Founded Care.com in 2006, growing it into the world’s largest online marketplace for family care.
  • Innovative Approach to Family Care: Known for her innovative approach in addressing the global need for family care through technology.
  • Leadership in Technology and Care Services: Pioneered the integration of technology into care services, making it easier for families to find quality caregivers.

Leadership Style and Philosophy:

  • Focus on Service and Innovation: Emphasizes the importance of innovative solutions in addressing everyday challenges in family care.
  • Commitment to Trust and Safety: Advocates for building trust and safety in online care platforms, ensuring the well-being of both families and caregivers.

Key Achievements:

  • Expanding Care.com’s Global Reach: Instrumental in expanding Care.com’s services globally, connecting millions of families and caregivers.
  • Driving Technological Solutions in Caregiving: Advanced the use of technology in the caregiving sector, improving accessibility and efficiency.
  • Promoting Workforce Development: Advocated for professional development and recognition of caregivers, enhancing the quality and professionalism in caregiving.

Challenges:

  • Navigating Market Dynamics and Trust: Managed challenges related to market dynamics in the online caregiving sector and building trust among users of the platform.
  • Ensuring Quality and Safety: Focused on ensuring the quality and safety of care services facilitated through Care.com.

Legacy and Impact:

  • Trailblazer in Online Caregiving Services: Sheila Lirio Marcelo’s leadership at Care.com is characterized by her innovative solutions to family care, impacting the caregiving sector on a global scale.
  • Inspirational Figure in Entrepreneurship and Care: Recognized as a visionary entrepreneur, inspiring others with her dedication to improving access to quality care services.

Philanthropy and Social Involvement:

  • Advocacy for Accessible and Affordable Care: Involved in initiatives aimed at making quality care accessible and affordable for families across diverse socioeconomic backgrounds.

Awards and Recognitions:

  • Honored for her innovation and impact in the technology and caregiving sectors.
  • Recognized as a leader in entrepreneurship and a role model for women in business.

Personal Interests:

  • Passionate Advocate for Family Care Solutions: Deeply committed to addressing the global challenges in family care and supporting caregivers.

As the founder and former CEO of Care.com, Sheila Lirio Marcelo’s leadership has been instrumental in revolutionizing how families access care services. Her commitment to innovation, safety, and accessibility in family care has not only transformed Care.com into a global leader but also established her as a significant figure in the intersection of technology and caregiving.