Stratrix Insights

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Marketing

Using Social Media to amplify your message

Using Social Media to amplify your message is a proven frugal marketing technique. Creating quality content has been a critical success factor for marketing teams in the last decade. The exponential growth [...] Read More

Marketing

Frugal marketing ideas

When marketing budgets are tight, frugal marketing ideas rule. Building a brand is an expensive business. It can take years to develop a loyal customer base. To do so, companies need to ensure they are [...] Read More

Famous Quotes

Steve Jobs Top Quotes

Steve Jobs Top Quotes Here are the top 25 quotes by Steve Jobs, an American icon and legend responsible for redefining several fields in his lifetime. Jobs is the creator of Macintosh and the founder [...] Read More

Famous Quotes

Top 20 Clayton Christensen Quotes

Top Clayton Christensen Quotes Here is a compilation of the top Clayton Christensen Quotes. Christensen is a professor at Harvard Business School, founder of many enterprises, and a renowned management [...] Read More

Famous Quotes

Simon Sinek Top Quotes

Simon Sinek Top Quotes Simon Sinek is an author and leadership guru famous for his Ted Talk on "Why" and his book "Start with Why." Simon teaches leaders and organizations how to inspire people. He has [...] Read More

Famous Quotes

Top Quotes by Peter Drucker

Top Quotes by Peter Drucker: Peter Drucker is a management icon, and his concepts, theories, and ideas have powered management thought for several decades. Drucker authored several books, and many of [...] Read More

Famous Quotes

Reid Hoffman Quotes

Reid Hoffman quotes inspire and motivate. Reid Hoffman is a Silicon Valley icon. Given his success as an entrepreneur, as a venture capitalist, and as a best-selling author, Reid Hoffman quotes are well [...] Read More

Marketing

Don’t cut marketing budget in a crisis

Many startup founders tend to cut the marketing budget in a crisis. A crisis like the recent Covid-19 pandemic creates new and unexpected challenges for businesses.  To conserve cash and survive the downturn, [...] Read More

Product Management, Product Management Software Tools

Product Management Software Tools

Here is the definitive guide to Product Management Software Tools - a compilation of over 50 tools and software for product managers. Product managers rely on software to get their job done. From capturing [...] Read More

Strategy

Changing Strategy during a Crisis

Changing strategy during a crisis such as a severe recession or crisis is a temptation few corporate strategists and CXOs can resist.  Any black swan event is a cataclysmic experience, and to survive [...] Read More

Classic Frameworks, Leadership, Management

Level 5 Leadership

Jim Collins flipped the switch on traditional leadership traits in his book, Good to Great, with his concept of Level 5 leadership. After analyzing more than 1,400 companies over four decades, he focused [...] Read More

Classic Frameworks, Marketing

Positioning

Al Ries and Jack Trout wrote Positioning: The Battle for Your Mind more than 20 years ago, but the concepts hold true today when reaching target customers in a crowded marketplace. Positioning is an [...] Read More

Artificial Intelligence

Addressing Bias in Artificial Intelligence

Addressing Bias in Artificial Intelligence is a non-trivial matter. Human biases exist in many aspects of life. There are times when personal beliefs stand in the way of making a rational decision, or [...] Read More

Artificial Intelligence

AI in Healthcare

AI in healthcare is making rapid strides. Artificial Intelligence (AI) has come a long way since the turn of the Millennium and accelerated exponentially in the last decade. Several factors have augmented [...] Read More

Artificial Intelligence

AI in Financial Services

AI in financial services is emerging as a transformational technology, even though several hurdles remain for artificial intelligence to flourish in the BFSI (Banking, Financial Services, and Insurance) [...] Read More

Artificial Intelligence

Demystifying artificial intelligence

Demystifying artificial intelligence for a business audience is not easy. It is fair to say that the world of business is overloaded with hype and buzz words like artificial intelligence (AI), machine [...] Read More

Technology

Technology Acquisition Options

Let’s explore technology acquisition options for non-technology companies, which, however, are reliant on technology for transactions, operations, and functional enablement. Today, as the saying goes, [...] Read More

Product Management

Product Management Courses and Certifications

Here is the ultimate list of product management courses.  Given that product management is an evolving discipline, and product managers come from a variety of educational backgrounds and experience, enhancing [...] Read More

Product Management

Product Technical Debt – A Comprehensive Overview

Product Technical Debt is something no product manager wants to talk about.  The reason is that product technical debt is not sexy and does not include cool features.  The fact is no one, except the [...] Read More

Management, Risk Management

Operational Risk Management

Operational risks span every aspect of the enterprise and operational risk management (ORM) is a vital function to identify, quantify, strategize, and act to avoid, mitigate, and control risks. Operational [...] Read More

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