Empathy Map

Empathy Map The Empathy Map is a collaborative visualization tool used to articulate what we know about a particular type of user. It externalizes knowledge about users in order to 1) create a shared [...] Read More

Kano Model

Kano Model The Kano Model is a theoretical framework used to categorize customer preferences into distinct categories. Developed in the 1980s by Professor Noriaki Kano, it presents a unique perspective [...] Read More