Level 5 Leadership
Jim Collins flipped the switch on traditional leadership traits in his book, Good to Great, with his concept of Level 5 leadership. After analyzing more than 1,400 companies over four decades, he focused [...] Read More
Positioning
Al Ries and Jack Trout wrote Positioning: The Battle for Your Mind more than 20 years ago, but the concepts hold true today when reaching target customers in a crowded marketplace. Positioning is an [...] Read More
Diffusion of Innovation Theory by Everett Rogers
The Diffusion of Innovation theory by Everett Rogers is one of the classic frameworks which helps us understand how innovation spreads. An innovation adoption curve is a decision-making tool that helps [...] Read More