Description

Ansoff’s Matrix Framework: Igor Ansoff developed Ansoff’s matrix in 1957. It is a strategic tool for devising business growth strategies by mapping potential product-market combinations. The matrix outlines four main strategies: Market Penetration, Product Development, Market Development, and Diversification.

Ansoff’s Matrix helps businesses evaluate the risk associated with each strategy, aiding in the decision-making process for growth and expansion.

The Ansoff Matrix Framework deliverable provides a concise PowerPoint presentation with an in-depth overview of the concept, its historical evolution, use cases, advantages, and shortcomings.

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